Why RTB rose 23.3% on Sep 17 2026: billion dollar media deal
RTB+23.3%on Thu Sep 17 2026
RTB Digital, Inc. Common Stock was up 23.3% on the day at $10.96, ranked #5 on 56.1× its usual five-minute volume, when TapeRank recorded this spike at 11:00 ET during regular hours.
THE DAY ON THE LIST · 1 EVENT
- 11:00 ETMOVER · REGULAR
$10.96 · ▲ 23.3% ON THE DAY · 56.1× 5M RVOL · RANK #5
JUSTIFIEDCONFIDENCE5/5RTB is up 26.0%, with a 9.7% burst in five minutes, after announcing a 10-year, $1 billion agreement tied to a major media portfolio migration. The company forecasts a $100 million annualized revenue and EBITDA-positive run rate, making the catalyst substantial enough to support the move despite the unquantified execution assumptions.
WHYA 26% move, including a sharp late burst, is broadly in line with a newly announced long-term $1 billion media-platform deal and $100 million projected run rate.ANALYZED 11:10 ET · <1 MIN AGO · OPENAI/GPT-5.6-LUNATHE ROW AND SESSION LEVELS AT 11:00 ET
LAST10.96DAY▲ 23.3%5 MIN▲ 5.74%5M RVOL56.1×5M $VOL$538KFLOAT*14.0MRANK#5SESSIONREGULARVWAP10.52HOD11.52LOD9.62OR HIGH11.30OR LOW9.94PREV CLOSE8.89PM HIGH11.52PM LOW9.87GAP▲ 27.11%* FLOAT IS SHARES OUTSTANDING; TRUE FREE FLOAT IS NOT AVAILABLE
THE SESSION
- 09:30 ETOpened at $11.30, +27.1% on the previous close of $8.89
- 11:00 ETRegular-session high, $11.40
- 11:51 ETRegular-session low, $8.27
- 15:59 ETLast trade of the regular session, $8.71, -2.0% on the previous close of $8.89
- Volume: 762K shares in regular hours, 59K before the open
RTB opened at $11.30, well above the previous close, and reached $11.40 before falling to a session low of $8.27 at 11:51 ET. TapeRank tied the early move to the company’s announcement of a 10-year, $1 billion agreement involving a major media portfolio migration, alongside a projected $100 million annualized revenue and EBITDA-positive run rate, and rated that explanation justified with 5/5 confidence. With no halts, the stock recovered modestly and ended the regular session at $8.71, below the previous close.
WRITTEN THU OCT 15 2026 17:51 ET BY OPENAI/GPT-5.6-LUNA FROM THE FACTS ON THIS PAGE
FILINGS AND NEWS · 24H BEFORE THE MOVE
- WED 17:00 ET8-K/A — Financial Statements and ExhibitsSEC 8-K/A
- WED 16:56 ETRTB Digital Names James Heckman CEO Under Executive Services Agreement Through 2030Benzinga
- WED 16:45 ET8-K — Departure or Election of Directors or Officers; Financial Statements and ExhibitsSEC 8-K
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