Why SFM fell 20.5% on Oct 28 2026: guidance cut
SFM-20.5%on Wed Oct 28 2026
Sprouts Farmers Market, Inc. was down 20.5% on the day at $51.19, ranked #2 on 199× its usual five-minute volume, when TapeRank recorded this drop at 16:30 ET during after hours. TapeRank recorded 2 events for SFM that day, between 16:04 and 16:30 ET, and each is in the timeline below.
THE DAY ON THE LIST · 2 EVENTS
- 16:04 ETUNEXPLAINED MOVE · AFTER-HOURS
$54.29 · ▼ 15.7% ON THE DAY · 5.8× 5M RVOL · RANK #21
UNEXPLAINEDNO FILINGS · RULESFM is down 2.7% on the day on 3.2x its normal volume for this time of day. No filings or headlines were found in SEC EDGAR filings and Benzinga wire headlines in the last 24 hours, so this is order flow rather than a disclosed catalyst.
WHYNo filings or headlines within 24 hours of the move.ANALYZED 15:49 ET · 15 MIN AGO · RULE, NO MODELTHE ROW AND SESSION LEVELS AT 16:04 ET
LAST54.29DAY▼ 15.7%5 MIN▼ 12.44%5M RVOL5.8×5M $VOL$7.6MFLOAT*93.2MRANK#21SESSIONAFTER-HOURSVWAP63.07HOD66.84LOD56.05OR HIGH64.26OR LOW63.75PREV CLOSE64.41PM HIGH64.30PM LOW63.73GAP▼ 0.51%* FLOAT IS SHARES OUTSTANDING; TRUE FREE FLOAT IS NOT AVAILABLE
- 16:30 ETMOVER · AFTER-HOURS
$51.19 · ▼ 20.5% ON THE DAY · 199× 5M RVOL · RANK #2
JUSTIFIEDCONFIDENCE5/5SFM fell 22.4% on sharply reduced fourth-quarter and FY2026 guidance after a modest Q3 earnings and sales miss. The guidance cuts are concrete and large enough to explain the severe selloff, especially with FY2026 adjusted EPS projected about 13% below estimates and Q4 EPS roughly 58% below expectations.
WHYA 22.4% decline is substantial, but it is in line with guidance implying a major forward earnings reset rather than merely the 1%–2% quarterly miss.ANALYZED 16:25 ET · 5 MIN AGO · OPENAI/GPT-5.6-LUNATHE ROW AND SESSION LEVELS AT 16:30 ET
LAST51.19DAY▼ 20.5%5 MIN▲ 2.88%5M RVOL199×5M $VOL$3.0MFLOAT*93.2MRANK#2SESSIONAFTER-HOURSVWAP62.32HOD66.84LOD49.69OR HIGH64.26OR LOW63.75PREV CLOSE64.41PM HIGH64.30PM LOW63.73GAP▼ 0.51%* FLOAT IS SHARES OUTSTANDING; TRUE FREE FLOAT IS NOT AVAILABLE
THE SESSION
- 09:30 ETOpened at $64.08, -0.5% on the previous close of $64.41
- 11:27 ETRegular-session high, $66.84
- 15:16 ETRegular-session low, $60.47
- 15:59 ETLast trade of the regular session, $62.06, -3.6% on the previous close of $64.41
- Volume: 4.2M shares in regular hours, 3K before the open
SFM opened at $64.08, edged up to an $66.84 high by 11:27 ET, then reversed sharply, reaching a $60.47 low at 15:16 ET before ending regular trading at $62.06, down 3.6% from the previous close. After the close, TapeRank recorded the move at $54.29 and later $51.19; its read tied the selloff to sharply reduced fourth-quarter and FY2026 guidance, including projected FY2026 adjusted EPS of about $4.80 versus a $5.53 estimate and Q4 adjusted EPS of $0.47-$0.51 versus $1.21 expected.
WRITTEN WED OCT 28 2026 20:00 ET BY OPENAI/GPT-5.6-LUNA FROM THE FACTS ON THIS PAGE
FILINGS AND NEWS · 24H BEFORE THE MOVE
- 16:16 ETSprouts Farmers Market FY2026 Adj EPS expected to be about $4.80 vs $5.53 Est; FY2026 Revenue expected to be about $9.185B vs $9.473B EstBenzinga
- 16:14 ETSprouts Farmers Market Sees Q4 Adj EPS $0.47-$0.51 vs $1.21 EstBenzinga
- 16:06 ET10-Q — Quarterly reportSEC 10-Q
- 16:04 ET8-K — Results of Operations and Financial Condition; Regulation FD Disclosure; Financial Statements and ExhibitsSEC 8-K
- 16:02 ETSprouts Farmers Market Q3 EPS $1.21 Misses $1.23 Estimate, Sales $2.304B Miss $2.335B EstimateBenzinga
On the tape right now
WHERE THE LIST STOODWED NOV 4 2026 · 13:49 ETRECORDED LIVE · 742 QUALIFY
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